#GigEconomy#GigWorkers#HR: "How, then, do gig workers react to being called heroes? Our research untangled some complex emotions around the “hero” label, with gig workers responding to it in unexpected ways. For businesses that want to cash in on the public’s worship of heroes, we found a risk of backlash.
Our recently published study examined how gig workers reacted to the sudden moralization of their jobs. We interviewed Instacart workers during the height of the pandemic, in mid-2020, and again six months later, after the hero narrative died down, for a total of 75 interviews. From those interviews, social media artifacts, and company materials, we determined these workers reacted in three different ways to the hero label — they became Skippers, Stallers, or Strugglers." https://hbr.org/2024/02/why-calling-your-workers-heroes-can-backfire
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