"A group of shoppers who say they are fed up with the company's grocery prices said that as of Wednesday they would start boycotting the retailer's flagship Loblaws stores."
More power to them, but I'm pretty sure that deciding to shop somewhere else with lower prices is just, well, shopping. I wouldn't be inclined to call that a boycott.
Or perhaps I've been boycotting all sorts of shops for most of my life!